15+ years working across hospitality - in operations, growth and brand-building. More recently, helping serious brands find the right franchisees. That inside knowledge is now entirely yours, and it won't cost you a penny.
Most of the people helping you find a franchise have never worked in one. They're brokers and portal managers whose job is to fill pipelines. We came up through hospitality - across operations, scaling and brand development - and we've spent the last few years working directly with franchise brands on finding and recruiting the right people.
That gives us something most advisors don't have: we know what franchisors actually look for, what makes a site work, and where the gaps are between what's promised and what's real. We built Franchise Foundry to put that knowledge on the franchisee's side of the table - for the first time, for free.
We still work in hospitality. This isn't a pivot. It's a parallel - and it's what keeps the advice current.
Launched, operated and grew a multi-site burger brand across the UK - from first site to scaled operation.
Worked across franchise development and recruitment for an international concept, understanding the full cycle from both sides.
Built and managed a multi-site hospitality portfolio - operations, standards, teams and what actually drives unit success.
Franchise brokers get paid by franchisors to find franchisees - and so do we. That's how the model works, and it means you never pay us a thing. But there's a meaningful difference in what happens before you ever sit down with a brand.
"Our reputation depends on getting it right - not just getting it done. If we put you in front of the wrong brand, we've failed at the only thing that matters."
Most brokers are incentivised to move volume. Get the pipeline moving, get signings across the line. Whether it was the right fit three years later isn't part of their transaction. We're selective about the brands we work with, we prep you properly before any introduction, and we turn down opportunities we don't believe in. We walk you through the unit economics before you meet anyone, tell you what to push back on, and share what the picture really looks like from inside the operation. None of that costs you a thing.
Three things we won't compromise on. Ever.
Every decision we make starts with what's right for the franchisee. We turn down brands we don't believe in. We won't match you with something we wouldn't back ourselves.
We've sat at the franchisor's recruitment table. We know what they're looking for, where they flex, and where they won't. We give you all of it before you walk in.
Our service to franchisees is free. Always. No consultation fees, no introduction fees, no commission from your side. We get paid by franchisors when we find them the right person - which means our interests align with yours.
Ben and Harry built their careers inside hospitality franchise operations - not advising from the outside, but doing the work of growing real brands. Between them, they've recruited franchisees, set brand standards, and navigated the full cycle from site selection to franchise award across hospitality concepts at scale.
Franchise Foundry isn't a second career. Both still work in hospitality. That's not incidental - it's what keeps the advice current, the brand relationships real, and the insider knowledge genuinely inside.
When you work with Franchise Foundry, you're not going through a sales desk or being handed to a junior consultant. You're getting direct access to people who've been on both sides of every conversation you're about to have - and who have no interest in pushing you towards the wrong brand.
It takes two minutes to tell us what you're looking for. We'll do the rest.
Find Your Match